Of Its Own Kind
Branding/packaging/web design/styling/ photography
Of Its Own kind (OIOK) is a handcrafted premium ice cream alternative made from organic and sustainably sourced Australian native ingredients.
The aim was to create a product that utilises Australian native fruits, roots, leaves and herbs that have adapted and evolved to this country’s conditions, thus being far more sustainable than cultivating foreign fruits and herbs. The product had to make bush foods look more appealing and be accessible to those who live in cities and urban areas.
The result was the development of six unique flavours all originating from a variety of environments within Australia. The brand prides itself in sourcing produce from local growers and being free of refined sugar, dairy, gluten and soy, making this ice-cream truly, of its own kind.