Beyond Baked Beans

Web design/ branding/ art direction/ photography/ styling 

This is a website re-design for the site ‘Beyond Baked Beans’. During my time abroad I noticed how many students had terrible eating habits and I wanted to create a way to convince them that cooking and healthy eating is easy. There where already sites available with recipes and information on what food to eat, however they where lacking appeal and not being used.  

Therefore I re-designed an existing site creating a simple, clean and easy to use platform that takes people step by step threw recipes with images accompanying each step. The site was not only for students but anyone struggling to eat healthily on a budget, thus it needed to be appealing to a wide audience.